The upcoming Apple TV adds universal search—and takes aim at Roku’s and Amazon’s wares.
The details of Apple TV’s new iteration, which will make its debut at the Apple event on September 9, continue to trickle out. Given what we’ve heard thus far, the company is essentially infusing Apple TV with functions already found in competitors like Roku and Amazon Fire TV, all while putting Siri’s contextual technology and Apple’s marketing muscle behind the product.
